Friday, 18 September 2015

What is cute?


























In relation to what I discussed in my Prometheus blog post on how audiences react and relate to creatures on the screen and possibly using a creature that resembled a domestic/safe animal to confuse the situation for the characters and audience; I want to explore how and why we find certain creatures cute.  

Konrad Lorenz was an Austrian Zoologist, Ethologist and Ornithologist who did lots of studies on animals and their behavior. He sought to answer why do the babies of many species appear cute – or the ‘baby schema’. Since Lorenz published his ideas, scientists have collected studies and evidence that show that we do in fact find infant faces appealing in both our own kind, and in other species. We are drawn to features such as chubby checks, big eyes and small noses. These characteristics in the baby schema show that animals perceived as cute or cuddly motivates caretaking behavior. Characteristics other than the head are a plump body and thick limbs, which are also apart of the baby schema within human babies and young animals.     
Tests published in various scientific journals throughout the years show that adult humans feel positive emotions while viewing pictures of human babies. They also feel less aggressive and become tenderer and want to take care of the infants that they see. These feelings are thought to increase the ability to parent, making the child’s chances of survival greater. Infants naturally have these features to be cute to adults to help them with their care and protection. Animals such as Orangutans that need long term parental care, as infants have a large head, eyes and protruding forehead, which could act as a bias to enhance offspring survival. Even the babies of dangerous animals have that endearing quality.  

More studies have shown that adult humans are not only attracted to babies of their own species, but also the babies of others such as cats and dogs. We have empathy for animals; however, certain groups react differently such as children find pictures of baby animals cuter than adults. Studies also show that women react more positively than men to pictures of baby animals as well as human babies. Theories for this are simply that baby animals share similar features such as large eyes, a rounded face, small nose and a plump small body. Studies conducted in 2012 show that after looking at the faces of infant pets, they rated the faces of infant humans cuter than they did previously; suggesting that they have become more attached to the characteristics of cuteness.  
Konrad Lorenz’s studies may have been correct, we are attached to the features of our own infants but we also see similar characteristics in other baby animals. We are biologically programmed to care for babies.

I believe that using these characteristics that adults find cute, I can create a creature that has the audience be drawn to it, have positive feelings towards. Even though the creature itself, could actually be very vicious and dangerous, having the ultimate surprise for the audience. It would be very interesting to create these kinds of creatures and see how different people react to them and see if this will work.    

Below is the link to the research I did for this blog post.


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